Hyundai partnered with The Grammys to create the game-changing Hyundai Grammy Amplifier which supports and amplifies new artists and their emerging careers.
Guided by 3 celebrity curators, 3 winners were awarded 3 transformative prizes: a recording session with top producers, a fully-produced music video, or the opening act slot at a music festival!
Grammy Amplifier
Hyundai
AMPLIFIER
WEBSITE
The website not only provided a hub for the artist to upload their work, but an opportunity for the artist’s friends and fans to link the site to social media, inviting new eyes to discover the artist while amplifying the artists to higher ranking.
Hyundai helped promote the Hyundai Grammy Amplifier program through their website and other Hyundai properties.
The celebrity curators enhanced promotion of The Hyundai Grammy Amplifier program by leveraging their social media following.
BEHIND THE SCENES
VIDEOS
Fans could take a deep dive behind the scenes, following the winners through their distinct journeys to see how each was affected by their unique prize experience: a recording session with a celebrity producer, an opening spot in a musical festival, and a fully-produced music video.
Barnaby Saints were the winners of the music video prize.Working with the directing duo Walter Robot, we were able to create an amazing coming-of-age story within a very tight budget.
GRAMMY AWARDS
ACTIVATION
The program culminated at The Grammy Awards with an engaging activation experience. Hyundai created a space celebrating the winners and their mentors, inviting visitors to listen to the artists through directional speakers and sneak a peek at the new Hyundai Genesis.
